International Soft Landings Exchange Program

Are you a business looking to grow in New York and throughout the entire United States? Be a part of this program. Every resource you need to accelerate your business and sales starts with BIANYS.

International Businesses
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BIANYS will connect you to incubators and accelerators who will help you navigate through the challenges of establishing and succeeding in doing business in New York and United States.


Become a Mentor
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BIANYS provides all the resources, networking and advocacy needed to help you lead entrepreneurs and startups into their next phase of growth.


Become a Sponsor
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BIANYS sponsors gain exclusive, early access to leading international companies looking to innovate in the New York ecosystem.


What is a Soft Landings Program?

An advocate for global entrepreneurship, the Business Incubator Association of New York State, Inc. (BIANYS) has launched its Soft Landings Program designed to provide international companies with the necessary business, legal and operational resources for establishing New York-based subsidiaries. The BIANYS Soft Landings program will educate, mentor and guide entrepreneurs and company representatives as they develop business plans for expansion.


  • Connections and networking opportunities with New York businesses
  • Guidance on US Market Research
  • Access to incubators, accelerators and industry experts
  • Education regarding import/export laws, taxes and accounting, and more
  • Overview of intellectual property law and regulations in the United States
  • Customer Discovery
  • Immersion into the business culture
  • Marketing mentorship on how to sell in the United States
  • Support on how to pitch and obtain investment in the United States from Venture Capitalists


PROGRAM COSTS: $2500 for online component of program, $5000 for in person; $7500 for both online and in person.

International Business

Virtual Program Starting Soon

January 1, 2023

Online Application Process Begins

Apply Now →

March 15, 2023

Online Application Process Closes

Apply Now →

April 1, 2023

Selection of Companies

BIANYS will make final selection of participating startups, incubators, and accelerators.

May 1st- May 31st, 2023

Virtual Programming Begins

8 week online coursework by world class leaders in startups, business, and economic development

June 1st-June30th, 2023

In Person – In New York


Eligibility & Application

To be eligible for the BIANYS Soft Landings Exchange Program, candidates should meet the following criteria:

  1. Must speak English fluently.
  2. Must be a for profit company with a product or service.
  3. Must have verifiable revenue.
  4. Must be able to attend weekly webinars.

Our Mission

Advocate​ for resources available to incubator-based enterprises and other issues affecting them.

Promote entrepreneurial activities of incubators within the state with relevant programming.

Network business incubators, incubated companies, and others interested in the innovation economy of New York State